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Financial Education

Smart Giving on Giving Tuesday: How to Donate Safely and Maximize Your Impact

Learn how to choose trustworthy charities, avoid scams, and make your holiday donations work for you with tax-smart strategies.

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Giving Tuesday—December 2—is a global day of generosity, inspiring millions to support causes they care about. It’s a wonderful opportunity to make a difference, but it’s also prime time for scammers looking to exploit your goodwill. Before you donate, take a few minutes to ensure your gift goes where it’s intended—and that you maximize the benefits for yourself too.

Why Giving Tuesday Matters

Giving Tuesday began as a simple idea: a day that encourages people to do good. Today, it’s a worldwide movement that raises billions for charities and nonprofits. Whether you’re donating to a local food bank, a global relief organization, or a cause close to your heart, your contribution can have a real impact.

But with so many options—and so many fraudsters—how do you make sure your generosity goes to the right place? It starts with doing a little homework.

Step 1: Research Before You Give

Not all charities are created equal. Some are well-established and transparent, while others may be less clear—or outright fake. Before you donate, take time to vet the organization to ensure your generosity makes the impact you intend.

Why Research Matters

Charity scams cost donors millions every year, and even legitimate organizations vary widely in how they use funds. A little homework can help you avoid fraud and ensure your money supports programs—not overhead.

How to Vet a Charity

  • Check credentials: Use trusted resources like Charity Navigator or Guidestar or CharityWatch to confirm legitimacy and review ratings.
  • Look for Transparency: A reputable charity will clearly share its mission, programs, and financial statements on its website.
  • Verify Tax Status: Confirm the organization is IRS-recognized so your donation may qualify for tax deductions.
  • Review Impact Reports: Legitimate charities often publish annual reports showing how donations are used and the results achieved.
  • Watch for Red Flags: Vague language, pressure to donate immediately, or requests for unusual payment methods (gift cards, wire transfers) are signs of a scam.

Step 2: Make Your Giving Work For You

Charitable giving isn’t just good for the soul—it can also be a smart financial move when done strategically. Many donors don’t realize that with a little planning, their generosity can lead to meaningful tax benefits and long-term financial advantages. Whether you’re making a one-time gift or planning a series of donations, here’s how to ensure your giving works for you as much as it does for the causes you care about:

  • Keep documentation: Always save receipts and acknowledgment letters from the charities you support. The IRS requires proof of donations for tax deductions, and having organized records will make tax time easier and stress-free.
  • Consider “bunching” donations: If you typically give smaller amounts each year, consider combining multiple years’ contributions into one tax year. This strategy—called “bunching”—can help you exceed the standard deduction threshold and maximize your itemized deductions.
  • Explore donor-advised funds: A donor-advised fund (DAF) allows you to make a charitable contribution now, claim an immediate tax deduction, and then distribute funds to charities over time. It’s a flexible option for donors who want to plan ahead and support multiple causes without rushing decisions.
  • Consult a financial advisor: For larger gifts or complex giving strategies, professional guidance is invaluable. A financial advisor can help you align your charitable goals with your overall financial plan, ensuring you optimize both impact and tax benefits

Step 3: Stay Safe When Giving Online

Digital donations are convenient—but scammers know that too. Online giving has surged in recent years, and with it, fraud tactics have evolved. Protect yourself by following these best practices:

  • Typing URLs directly: Avoid clicking links in emails or social media ads. Instead, type the charity’s official web address into your browser.
  • Using secure payment methods: Credit cards offer fraud protection and are safer than wire transfers, gift cards, or prepaid debit cards.
  • Watching for fake QR codes: Scammers increasingly use QR codes to redirect payments to fraudulent sites. If you scan a code, verify the URL before entering any information.
  • Checking for HTTPS: A secure website will display “https://” in the URL and often a padlock icon. If it’s missing, don’t enter payment details.

Tip: If something feels off—like spelling errors, vague language, or pressure to act immediately—pause and verify before you give.

Beware Charity Scams

Unfortunately, fraudsters prey on generosity—especially during the holidays. Here are common red flags to watch for:

  • Urgency Tactics: Pressure to donate immediately or claims that “time is running out.”
  • Unusual Payment Requests: Asking for gift cards, wire transfers, or cryptocurrency.
  • Requests for Sensitive Data: Legitimate charities will never ask for your Social Security number or banking details.
  • Vague or Missing Information: If the charity can’t clearly explain how donations are used, that’s a warning sign.

If You Suspect a Scam or Are a Victim

If you believe you’ve been targeted by a charity scam, there are steps you can take to help various law enforcement agencies catch the scammers.

  • First, stop communication immediately.
  • Report it:
    • Report the scam to the FBI at tips.fbi.gov.
    • You can also alert the FTC at FTC.gov.
    • Your state charity regulator or attorney general’s office
    • Finally, if the scam involves financial aid for a recent natural disaster, you can report it to the National Center for Disaster Fraud.
  • Notify your bank or credit card company if you shared financial details.
  • Monitor your accounts for unauthorized transactions.

Bottom Line

Giving Tuesday is about generosity, not risk. By researching charities, planning your donations, and staying alert for scams, you can protect your identity, support causes you love, and enjoy potential financial benefits.

Ready to give? Do it wisely. Verify charities, plan your donations, and make this season of giving truly rewarding.

Your Identity is Yours. Let's Keep It That Way. Identity theft can happen to anyone. Our trusted partners at BALANCE have the tools you need to ensure your personal information doesn't fall into the wrong hands.

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CUNA 2023 diamond award trophy icon
CUNA 2023 Diamond Award Winner

Financial Education

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